Research on communication strategies of meteorological disaster emergency science popularization based on questionnaire survey

To understand the current status of public literacy in meteorological disaster prevention science popularization and explore the communication strategies for emergency science popularization of sudden meteorological disasters, a questionnaire survey for the public was conducted. The results showed that, the popularization rate of public participation in Participate in meteorological disaster prevention science popularization activities was 86.96%, the average self-evaluation score of public meteorological disaster prevention ability was 3.86 points (based on a score of 1 to 5), and the internet was the main way for the public to obtain knowledge on meteorological disaster prevention. Combined with the "5W" communication model, the communication strategy of meteorological disaster emergency science popularization can be improved from 5 aspects: ① Expand the scope of emergency science popularization subjects for sudden meteorological disasters; ② Include preventive knowledge about severe convective weather, meteorological disasters affecting agriculture, forestry, animal husbandry, and fishery, and secondary disasters triggered by meteorological hazards in communication content; ③ Emergency science must accurately meet the needs of the audience, agriculture, forestry, animal husbandry and fishery practitioners, outdoor workers, young students and the elderly are the key audiences of emergency science popularization of sudden meteorological disasters; ④ Science popularization and dissemination should be carried out through diversified channels with the help of integrated media technology; ⑤ It is helpful to improve the communication effect of emergency science popularization by promoting the construction of a long-term mechanism for emergency science popularization, strengthening the awareness of active science popularization of science subjects, meeting the needs of science popularization audiences to actively obtain science popularization information, and promoting the informatization construction of science popularization means.